Why Your Brand Identity Is Important

-The “Face” of Your Business For all intents and purposes, your brand’s logo is the “face” of your business. But that face should do more than just look cool or interesting — a logo’s contribution to brand identity is associative, too. It tells the public that [this image] means [the name of your company]. -Credibility and Trust Having a brand…

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How to Choose a Great Brand Name

How to Choose a Great Brand Name!! {NOTE}A great name can create buzz, position you as a true leader and innovator, and reinforce your value proposition in a word or two. 1. Determine what your name needs to accomplish. 2. Decide how it will work with existing product or service names (if applicable). 3. Determine what kind of name to…

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