How to Choose a Great Brand Name

How to Choose a Great Brand Name!!

{NOTE}A great name can create buzz, position you as a true leader and innovator, and reinforce your value proposition in a word or two.

1. Determine what your name needs to accomplish.
2. Decide how it will work with existing product or service names (if applicable).
3. Determine what kind of name to develop – descriptive, invented, founder’s name, etc.
4. Develop objective criteria to evaluate the names you generate.
5. Check the availability of your best brand name ideas

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