IMPORTANT STEPS TO DESIGNING A LOGO
1. Understand why you need a logo And why it needs to be great.
Business really is like dating you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you. So you want to look your best, right?
Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.
2. Define your brand identity
You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
Here are some questions you can ask yourself, to get to the bottom of your brand identity:
Why did we start this business?
What are beliefs and values that are important to us as a company?
How are we better than other company’s?
If we could describe our brand in three words, what would they be?
What are the three words we would want our customers to use to describe us?
3. Find inspiration for your design
The hardest part of the design process can be the search for logo inspiration. Luckily we’ve got some tips for you that will make it really easy.
Start with a brainstorm
Perhaps you are a conceptual person and like to start off with collecting verbal ideas. A proper brainstorming session can be just what you need to pin down the look and feel you’re trying to achieve. Here are three steps that will help you draw out the best creative logo ideas:
1. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out (even those really bad ones) and writing them down. Even a horrible idea can spark a conversation that leads to a genius solution.
2. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them.
3. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better.
4. Check out the competition
The best place to steal or borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design.
Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention.
5. Choose your design style
Now that you have a clear idea of your brand and are feeling inspired, it’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the whole design all at once.
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.
6. Find the right type of logo
In addition to the overall style there are 7 main types of logos you can choose from when you are creating your logo. You can pick the one that suits your company name or overall aesthetic best, or combine them to create something unique.
Letter-marks (or monogram logos)
Word-marks (or logotypes)
Pictorial marks (or logo symbols)
Abstract logo marks
7. know which color to choose
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings.
Red: Red stands for excitement, passion and anger. It’s a great choice if your brand is loud, youthful and wants to stand out.
Orange: Orange is much less used than red but it’s just as energetic. This is a vibrant, invigorating and playful color.
Yellow: If you want to look accessible and friendly, yellow is the right choice. It gives off a cheerful, affordable and youthful energy.
Blue: Blue is a very classic and common choice. It is calming and cool and symbolizes trustworthiness and maturity.
Purple: Purple can be your ticket to looking luxurious. Depending on the shade, purple can be mysterious, eclectic or feminine.
Pink: If you’re going for girly, nothing works better than pink. But that’s not all! With shades like pastel rose, millennial pink or neon magenta, pink can give your logo a grown up and cool, but still youthful and feminine look.
Brown: Brown may sound like a strange color choice at first, but it works perfectly for rugged and masculine vintage logos. It can give your brand a handmade, unique and aged look.
Black: If you are looking for a sleek, modern and luxurious look, black will be a great choice. A minimalist black and white logo is the way to go if you want to keep it simple.
White: You want your logo to look clean, modern and minimalistic? Use lots of white in your logo. As a neutral color it works in combination with all other colors, but adds a clean, youthful and economical touch.
Gray: Gray is the ultimate color if you want to achieve a mature, classic and serious look. Darker shades look more mysterious, while lighter shades are more accessible.
8. Pick the right typography
You want to pick a font that complements and completes your logo. There are 4 basic types of fonts you can work with to give your logo a unique look:
Sans serif fonts
Bring your design elements together
9. Communicate with your designer
Now that you have considered all of the necessary style points, you’re ready to start designing! There are many ways to get a logo, so you should consider which one suits you best. Agency, logo contest, 1-to-1 project or logo maker? Different prices come with different qualities and all options have their pros and cons. To get a good overview of your options for getting a logo, check out this comparison of the best ways to get a logo designed. Read more about how much your logo design should cost here.
We might be biased, but we think a logo design contest is the best way to get a logo. To make sure your design comes out perfectly, the first rule of working with your designer is to communicate clearly. Writing a clear creative brief is your chance to make your designer understand who you are and what you need. Make sure to give them as much information about your company and style as you can, so they can create something really unique for you.
Sometimes it may take a little bit of trust in your designer, but try to stay open to suggestions. Remember, your designer is an expert and has a great feel for what makes a good logo. Giving lots of detailed and clear feedback is what gives designers an understanding of what you like. It may sound cheesy but it’s true: the best design happens when you and your designer work together.
10. Evaluate your options
Evaluating your logo options can be hard, so get some feedback from friends, potential customers and colleagues to help you make a decision.