Building Your Content Marketing Foundation
A common mistake people make when it comes to content marketing is that they jump right in without building a foundation first. Here’s what you need to do to ensure your strategy is going to be effective.
Hire the right team
Content marketing can feel a bit overwhelming, especially if it’s a new concept and you have no idea where to start. Getting help from others to outline and execute on your plan is not only smart but also encouraging.But, make sure to choose your team carefully. Talk about your brand’s identity, your value set, your ideal customer profile, and what you are looking to achieve as a business. Help them relate to a vision for your brand that inspires them to want to work with you.
When I say “team”, I don’t necessarily mean you need to go out there and hire 10 full-time staff members. If you are a small business or entrepreneur, consider other options you have available to you to build the skill set you are going to need to be successful – outsourcing to freelancers and contractors, for example.
Here are some of the “roles” that you, your team, or your outsourced partner will need to play to execute your content marketing strategy:
1. Content marketing manager or project coordinator
2. Content creator or copywriter
3. Graphic designer
4. Content curator
6. Community manager
7. Brand monitor
8. Influencer and partnerships manager
9. Think about your brand’s voice