Ways Your Business Can Stand Out on Social Media As An Entrepreneur
Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some entrepreneurs have even built an entire business on a social media platform
Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard?
You have to find ways to cut through the noise and stand out.
1. Lead with objectives
Start with your top three marketing objectives, then evaluate how social media may help you achieve them. Too often business owners buy into the idea that ‘I have to be there. I have to be in all these new places or I’ll be left behind.’ But social media has to help you reach your objectives or you’re just wasting time. Don’t think of social media as just a megaphone for your business, but think about how it can help you reach your goals.
2. Plan a content strategy and create an editorial calendar for your social channels.
Marketers are sometimes at a loss at what to post on social media
Successful social media marketing doesn’t happen on accident — there’s a strategy in place, just as there is with a blog.
Look at the big picture and come up with social content that will resonate with your audience.
Map out seasonal content, as well as content related to events or launches your company is planning.
Work closely with your editorial and marketing teams to know what’s coming down the pipeline and strategize the best ways to promote it.
3. Invest in the right social channels.
It’s not just about what social content you share, it’s also about where you share it.
Not all social platforms are created equally, and where one business gets amazing engagement, another might fall flat.
Find the platform that aligns with your audience.
The most important thing about social media is that it’s not just about you! Social media is not a monologue where you tell the world about the awards you’ve won or the special deals on your products and services. It’s an opportunity for you to connect, in a meaningful way, with the people who have helped you and supported you in business. If you think about the 10 to 20 most important people in your business world, social media allows you to recognize and thank them for helping you along the way. You can thank them by giving recognition to their posts and tweets: like, follow, and share their messages. It’s your way of saying thank you. More importantly, they will appreciate the gesture and continue to support your efforts.
5. Stand out
Social media is personal. It’s your personal brand first, and your job or business second. You need to convey your persona. Get above the noise. Be different. You don’t have to wear a superhero costume, but in a world of social media noise you need to stand out and be remembered.
6. Have a clear goal
Advertising on Facebook can be lucrative, but it will require an investment in both time and money, and there will be a learning curve. Know exactly what you are trying to accomplish: sales, leads, or both? Avoid dopey metrics like likes, follows, or impressions. Use Facebook pixel and/or Facebook lead ads so you can track and measure results.
7. Always add visuals.
Whether it’s video or static images, visuals always up the engagement on your social content.
Hire a photographer to create a library of images for your brand to use, and/or invest in a high quality stock photography site — the kind that has images that don’t actually look like a stock image.
8. Create a consistent aesthetic for your social content.
Creating a consistent theme with your accounts helps you establish and grow brand awareness.
Practically, this means using a consistent color palette and the same filters to come up with a distinct feel and look.
This makes your posts look visually appealing to your followers and customers, and more — it reflects your brand’s image.
9. Dominate on one platform
Find out where your target customer spends time online. Then pick one social platform and dominate on that one. Claim your profiles on the other networks, but focus most of your time on that one. Listen first. You need to be ‘friend-raising’ online. When you share your own content, do it on a four to one ratio—share four pieces of someone else’s content for every piece of your own that you share.
10. Discover and Track Your Audience
In less than a decade, social media platforms have evolved into highly valuable tools that allow you to learn about and build a target audience with striking accuracy via evolving algorithms and technology. Now when you promote content on social media, you’re able to select specific demographic groups that you want to engage, how long you want your content to be promoted, etc. And most social media sites will track things like who clicked on what, if they liked it or shared it, and so on. So over time, you’ll learn more about who you’re trying to target, what they want to view, and more.
11. Follow Your Peers and Competitors
Don’t forget to follow your peers and competitors on social networking sites. You’ll be able to see what types of ads and content they share and whether it’s successful with the audiences you share with them. And by following them, you’ll gain more insight into how you can distinguish yourself and your voice from them and what they offer.
12. Plan and Execute a Well-Thought-Out Content Strategy
Determine what business goals you want to achieve via social media and then set in place content strategies to reach those goals. For example, if you’re interested in building brand awareness, share content across your social media accounts that embody that goal.