BECOMING A SUCCESSFUL CONTENT CREATOR
A content creator is someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts. A content creator can contribute any of the following: blog, news, image, video, audio, email, social updates and other related content.
A content creator is basically someone who creates content. It can be anything from copy to social media content. Content creators can also be called influencers if they can manage to have a major impact on their audience.
Content creation hooks into every other aspect of the Internet, search and data. If you think about it, the Internet exists as a massive catalog of content.
1. Read widely and deeply
Content creators understand that the creative process takes time and ideas are not confined to only one space. They’ll indulge multiple spheres of information and use the cross-pollination of ideas to help them look at a piece of content in a whole new way.
Get in the habit of reading by putting everything you read in one place. You can set up an RSS feed with an app like feedly for blogs you know that contain relevant industry news. Also, ask a few colleagues what they’re reading these days and follow suit. Discover where your buyer persona spends time online and snag those blogs, too.
2. Write as a practice — no matter what form of content
Get in the habit of writing by doing it daily or every other day. If you don’t use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Writing is a go-to tool and a way to think: successful content creators will need it to begin any endeavor, so it’s best to write frequently and consistently to build that writing muscle.
3. Study your industry’s audience.
One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity.
Successful content creators know just how to identify and study the behavior of their industry’s audience and ensure their content reflects their wants. When identifying your audience, be sure to look for their age, gender, location, family size, and socio-economic status—all play a huge role in the kind of content you will create.
4. Share and engage other creator’s content
It’s not enough to create content, you should also share other creator’s posts and videos onto your social channels and pages. Be sure to engage with the content you’re reposting—just sharing it doesn’t do much in setting you apart from other creators.
5. Book those conferences
Conferences offer a unique opportunity for content creators to reconnect with their own work, with the work of their peers, to refresh their perspective and to form new collaborations with others in their sphere.
6. Review analytics daily
Monitor your analytics daily, no excuses! By checking how your content is performing with your audience, you can find new opportunities for fresh and creative content ideas.
Review which topics and content are doing well with your audience (the more engagement, the better!) and tailor your future content around similar ideas. You can also observe which content your audience didn’t like as much and optimize it for higher engagement.
7. Network at every opportunity.
Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways.
This is one way content creators grow into successful content creators. They’ve accepted the fact there’s more to learn than what they already know, and they’re open to new ways of thinking. Networking forces you to do just that. It’s a time to listen to others’ ideas and take them into consideration alongside your own.
Get in the habit of networking by seizing the countless opportunities you have to do it. They aren’t called social networks for nothing! Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them.