7 Best Ways To Grow Your Social Media Followers
Social media has become a cornerstone of many brands’ social presence, driving profitable traffic to landing pages, growing conversions, and building an engaged audience.
If your Social presence isn’t quite as enough as you’re hoping, it might be time to learn ways to strategies to get real, organic followers on Social media. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
More so, the amount of your Social Medial following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. Start building your presence up the right way with these tips on getting more followers on your Social Media pages.
6 Best Ways To Grow Your Social Media Followers
1. Optimize your Instagram account
Before you set out figuring out how to gain followers on Social Media, one of the most important steps is to have your account fully optimized. Think of your brand’s bio as the “homepage” to your account.
Without a bio, image captions, a proper username or profile image, Your social media page won’t be clearly recognized? It might seem obvious, but on Social media your bio and image help form the foundations of your brand identity. The link in your bio is your one spot to drive traffic to your page, so optimizing your account is essential.
2. Keep a consistent content calendar
The worst thing you can do when trying to get followers on Social medial is to post content at random, haphazard times. If you’re lucky enough to get users following you in the beginning, you don’t want to make them forget they followed you in the first place.
To get this out of your way, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spam, but whatever your cadence, keep it consistent.
3. Seek Relationships, Not Just Followers
We can debate all day whether or not your follower count is a vanity metric. That said, having 100 followers who regularly engage with you and your content are infinitely more valuable than 10,000 that ignore you.
It might be cliché to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere. For example, Dabrandcity Social’s own #Dabrandcitychat gives us the opportunity to regularly connect with our lovely followers who are likewise stoked to get in touch with us.
4. Focus on Helping Over Selling
Although social selling is indeed on the rise, rarely should your social media presence be about the “hard sell.”
Sure, if you’re in ecommerce it makes sense to push offers and deals to your followers. What’s more important, though, is answering the questions of followers whether through replies or content marketing.
5. Automate the Right Way
Automation is all the rage in marketing right now, and for good reason. However, you can’t expect to successfully put your social presence on autopilot and walk away.
For example, mass auto-replying has gone the way of the dinosaur as it typically comes across as insincere. This now-classic tweet from Bank of America is a good example of how to turn your social followers off via improper automation.
6. Optimize Your Accounts for Engagement
First thing’s first: don’t let the word “optimization” freak you out.
Unlike SEO, social media optimization isn’t particularly technical. That said, profiles can be optimized through imagery, keywords and fully filling out your account information.
For example, brands can use either their Instagram, Twitter, Facebook bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.