How to effectively manage multiple social media accounts
Steps to Managing Social Media Accounts
1. Document Your Social Media Strategy
If you have a team of people running multiple accounts, it can be difficult to get everybody to stay on brand. By drafting a social media strategy, which includes policies,
procedures, and a style guide, you can give every contributor something to follow at all times.
Even if every account has different goals, a documented strategy can help everybody stay in sync and not stray away from your company’s message.
2. Use Social Media Management Software
It can take too much time to copy and paste the same content to multiple accounts on different social media platforms.
Invest in social media management software such as Buffer that will help you manage publishing and engagement all in one place.
These programs can help you post similar or identical content to different accounts on different networks simultaneously with the click of a button.
3. Create an Editorial Calendar
Editorial calendars are useful for providing direction and making sure you’re on track with your social media strategy.
This can be done through social media management software or even by sharing a simple document with your social team.
It puts everything in one place and provides a reference for social media managers. Also, it can be helpful for spotting gaps or missed opportunities in your posting schedule.
4. Monitor Activity and Engage
Keeping track of mentions and keywords is very important, especially if you set up a support-related account. You want to know if a customer needs your help,
or if you can jump on a trending topic related to your business. Just as importantly, you don’t want to overlap with any of your co-workers.
Social media management software should be able to help with monitoring while providing a space for collaboration within your team.
It’s a bad look if a brand replies either to a years-old post or if an inquiry receives two replies.
5. Analyze Your Own Strategy
It’s important to analyze the results of your own social media strategy. Are some accounts doing better than others? How can you help ones who are lagging behind?
Does every account contribute to your brand?
You won’t know without looking at the analytics. Employing your strategy and reading the results is the only way for you to fine-tune your approach.