Reasons why you should use video for your brand/ business
REASONS WHY YOU SHOULD USE VIDEO FOR YOUR BRAND / BUSINESS; It’s blindingly obvious — the world is head over heels in love with videos. And how can we help it? They are easy to digest and provide a safe haven from the abundance of textual information we find online. Not only that, but they also help us unwind and serve as a good distraction from everything, especially when countries are scrambling to put a stop to a global pandemic.
Now more than ever before, we need videos and the content they provide. Luckily, all we need to do is open some social media platform and we’ll immediately get our fill. Indeed, video content has consumed our lives so much so that we can’t remember how it was before them.
Brands are increasingly becoming aware of what their consumers need and want. And with one billion hours of YouTube content being watched, it’s undeniable — they want more videos.
Aside from being convenient and efficient, video marketing offers businesses an appealing, versatile, and shareable tool to reach their audience.
THIS ARE FEW REASON WHY YOU CAN USE VIDEO FOR YOUR BRAND / BUSINESS:
It Increases relatability & Trust
Nothing helps your audience (read: potential customers) identify and relate to your business than a solid brand video. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you.
To Reach more potential customers through social
Video is one of the top shared pieces of content on social media.* If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction.
This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.
It Conveys more information in less time (and more than just information)
“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!” ~ Liraz Margalit Ph.D.**
Video is a more passive experience than reading text, it’s much easier for the audience to become immersed in what you’re conveying to them. This results in not only more information being conveyed but an emotional quality that’s near impossible to match in the written word.
Google loves video
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results.
Also Googles own YouTube – the second largest search engine globally* and since this acquisition Google algorithms heavily favor video content over text-based.
It helps stand out from the crowd
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. Consider these facts:
90% of web consumers say that a video helps them make a decision to buy a business’ product or service
65% of executives who watch work-related videos visit the business’ website afterwards
64% of people who visit a business’ website are likely to buy their product after watching a video
Estate agency listings that use video get over 400% more inquiries than those without video.
Currently, 71% of companies plan to increase their video marketing budget — you still have the opportunity to stand out from the competition by making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them laugh—not to mention create a favorable and lasting impression.